The future of media and other questions - matthewbuckland.com »
Media is seeing competition like never before: from non-traditional media companies and from their own readers. If you think about it, pretty much all companies on the net are de facto media companies — some more advanced than others.
I'd agree with Matthew on this.
Seems to me that progressive marketing managers might even start thinking things like "Rather than *use* traditional media, let's *build* our own, aggregate interesting and complementary information, and provide it to our community (customers).
Savvy media companies would help, not hinder, this process ... but I don't think that it's in the DNA of media to think this way.