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The future of media and other questions - matthewbuckland.com »

Media is seeing competition like never before: from non-traditional media companies and from their own readers. If you think about it, pretty much all companies on the net are de facto media companies — some more advanced than others.

I'd agree with Matthew on this.

Seems to me that progressive marketing managers might even start thinking things like "Rather than *use* traditional media, let's *build* our own, aggregate interesting and complementary information, and provide it to our community (customers).

Savvy media companies would help, not hinder, this process ... but I don't think that it's in the DNA of media to think this way.

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